Page 34 - DAIS - DAISPORA ISSUE 05
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Writing a book can feel like a solitary mission - just you, your story, and an
                                                                                                                                       overworked keyboard (or pen, if you’re old-school like me). Once the words are
                                                                                                                                       down, the real chaos begins: pitching, publishing, promoting. That’s when
                                                                                                                                       synergy steps in - not in a business school case study kind of way, but in the
                                    
                                                                                                  quiet solidarity of Authors Anonymous.


                                                                                                                                       It started when I (having just signed my first book deal for Suzie Mistry and the
                                                                                                                                       Imagination Factory, a children’s fantasy) connected with fellow alumna Ambika
                                                                                                                                       Vora, who had just published a young adult fantasy book Spin of Fate in the US.
                                                                                                                                       Different genres, different markets, different journeys - but the same swirling
                                                                                                                                       questions. Is this normal? Should I panic now or later? How do you survive the
                                                                                                                                       endless waiting?


                                                                                                                                       The publishing world, especially for first-timers without agents or celebrity
                                                                                                                                       status, is a murky maze. Cold submissions, LinkedIn follow-ups, opaque
                                                                                                                                       timelines, ghosted emails - been there, done that. The hardest part for me
                                                                                                                                       wasn’t the writing; it was navigating everything after. That’s where Authors
                                                                                                                                       Anonymous helped.


                                                                                                                                       How do we do it? Debriefing whenever we’re in the same city (two in-person
                                                                                                                                       sessions so far, over coffee and dinner), and a WhatsApp thread filled with
                                                                                                                                       suggestions, encouragement, and a lot of venting.


                                                                                                                                       There was a rhythm to our group - one of us panicking, the other calm. One
                                                                                                                                       pushing forward, the other pausing to reflect. We weren’t competing; we were
                                                                                                                                       co-creating sanity. We learned together – about markets, what sells, what
                                                                                                                                       doesn’t, how books find their readers (or don’t);  while reminding each other
                                                                                                                                       that writing is brave. That putting your story into the world is no small act. The
                                                                                                                                       joy of storytelling, and creating something meaningful even when the world isn’t
                                                                                                                                       watching is still worth it.

                Aditi Ratho is the author of the Amazon bestselling children’s book, Suzie Mistry                                      Synergy isn’t always about joint projects. Sometimes, it’s about having others in
                and the Imagination Factory. Beyond writing for children, Aditi is an education                                        the trenches, lifting when you spiral and celebrating when you soar. So here’s my
                consultant and founder of MindSparkle Academy, where she mentors students                                              message to any creator out there: write something you’re proud of. The rest will
                and young professionals in their higher education and career transitions.                                              fall into place


                Before founding MindSparkle, Aditi had a career spanning over a decade in risk
                advisory and public policy organisations such as Alvarez & Marsal, Kroll,
                Observer Research Foundation and the United Nations Office on Drugs and
                Crime.

                                                                                                                                                                                                             Aditi Ratho
                Aditi holds an MPhil from the University of Cambridge and a BA (Hons) from the
                University of Toronto, where she was awarded the prestigious Pearson                                                                                                                            Class of 2010
                International Scholarship, given to only two students worldwide in her year.
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